Nike Media Platform
What's New.
The latest features landing in NMP, with interactive demos you can try right now.
Next week we're flipping NMP to the new UI by default — faster workflows, a redesigned asset detail and index, and all the tooling we've shipped over the last few releases in one cohesive experience.
Same platform. Reimagined.
After months in beta behind a feature flag, the redesigned NMP becomes the default experience next week. Every asset path, permission and API stays exactly where you left it — but the surfaces you touch every day get faster, clearer and more capable. Anything you don't love? The Switch to Classic button stays in the NavBar through the deprecation window.
— Side by side
Same data, same URLs. A redesigned shell, redesigned asset detail and a refreshed index — built for how teams actually work in NMP.
— What's new
- Search & discovery — Type-ahead across metadata keys, categories, campaigns and executions, with filters and folder scoping that compose cleanly.
- Bulk-first workflows — One persistent selection bar carries tags, metadata, classification approvals, URL copy and rejections across an entire selection in one sweep.
- Asset-level analytics — Every image and video now comes with its own performance view: impressions, plays, viewed minutes, completions and engagement, with breakdowns by location, device and referrer right alongside the asset.
- Metadata controls — Controlled vocabulary on every upload and bulk action, with Campaigns and Executions as first-class chip editors. Read the full entry →
- AI-powered classification — Every image now arrives with AI-suggested style codes and confidence scores, ready for one-click approval or bulk review — with live PDP lookup so you can verify the right SKU before locking it in. Read the full entry →
— What stays the same
A controlled vocabulary of keys and values now ships with every upload and bulk action — so Season, Division, Brand and Shot Type land consistently across thousands of assets, and find each other through search every time.
Data taxonomies unlocking discoverable assets
NMP now ships a curated set of metadata keys with controlled values, surfaced as type-ahead suggestions and dropdowns wherever metadata is captured. Apply the same payload to a whole upload batch or sweep it across an entire selection — same vocabulary, same dropdowns, same shape every time. Because the values are aligned, search finds them: every season=SU27 asset is one query away, however it was uploaded.
Upload
The upload dialog now has a Metadata section backed by a controlled vocabulary. Pick from curated keys — season, division, brand, shot_type and more — fill values from the dropdown of allowed options, and the same payload lands on every file in the batch as it queues. No per-file editing, no typos.
Bulk update
Select any number of assets in the index and open the bulk action bar. The Tags & Metadata dialog uses the same controlled-vocabulary dropdowns as upload, applying or updating key-value pairs across every selected asset in a single sweep. Existing values are preserved; new keys are added.
AI identifies the products in every image and proposes style codes for human review — making every shoot searchable by style code, with bulk approval and live PDP data on tap.
Every product; tagged & searchable.
NMP analyzes each image asset, detects the products in frame, and attaches suggested styleCode labels with confidence scores. Reviewers approve or reject from the Classification panel — individually, or in bulk across an entire selection. Approved codes flow into the search index immediately, so an entire shoot becomes searchable by product, not by filename.
Product classification
On upload — or any time an asset is reclassified — NMP runs a vision model that identifies the products in frame and proposes matching styleCode labels. Each suggestion arrives with a confidence score, so reviewers see at a glance which to trust and which to scrutinize.
Alignment
Reviewers approve, reject, or correct AI suggestions from the Classification panel — one at a time, or in bulk with the new Bulk Style Codes Review action sweeping through a whole selection. Approved codes link straight to live PDP data: title, pricing, hero imagery and the catalog record, so reviewers can verify they tagged the right SKU before anything is locked in.
Subject-aware portrait reframing built into the NMP pipeline. Keeps the action in frame, automatically.
One asset. Any aspect ratio.
Upload once in the original format. NMP uses AI to analyze every frame, detect the subject, and automatically generate a portrait rendition that follows the subject.
Render styled text directly onto any image — fonts, shadows, position, color, and opacity, all via the NMP transform API.
Text, rendered on the edge.
Add headlines, labels, or captions to any image at delivery time — no Photoshop, no new asset. Control font size, weight, color, position, drop shadow, outline, and opacity entirely through the transform payload.
Isolate any subject from its background in a single API call. Returns a transparent PNG, WebP, or AVIF — ready to composite anywhere.
Clean cutouts. Zero effort.
Add removeBackground: true to any image transform and NMP returns the subject isolated on a fully transparent alpha channel — no masking tool, no retoucher required.
